The GuessTheSearch blog
What the world asks
Every article here is built on real search predictions we capture for the game — what people ask about nations, generations, star signs, animals and their printers — and on what researchers know about why we ask it.
Stereotypes
StereotypesMiddle Children, BMW Drivers and Redheads: Stereotypes Close to HomeWhy are middle children always forgotten? Why do BMW drivers have a reputation? What autocomplete says about families and tribes, and who is doing the asking.Sep 29, 2026 · 8 min readStereotypesWhy Are Germans So Punctual? Europe’s Stereotypes in AutocompletePunctual is only Germany’s #6. We read Google’s suggestions for 21 European and Nordic nationalities and asked which stereotypes have a kernel of truth.Sep 23, 2026 · 9 min readStereotypesGen Z vs Millennials vs Boomers: The Generation War in AutocompleteWhy don’t boomers retire? Why do millennials look so young? We read Google’s suggestions for five generations and found one argument about growing older.Sep 20, 2026 · 8 min readStereotypesWhy Are Scorpios So Dangerous? Every Star Sign in AutocompleteWe captured Google’s suggestions for all 12 zodiac signs. Scorpios are “dangerous”, Virgos are “always right”, and nearly every sign is “always single”.Sep 16, 2026 · 8 min readStereotypesWhere stereotypes come from: a short history and psychologyFrom a French printing plate to “pictures in our heads”: how the idea of a stereotype was born, what a century of research found, and why noticing them matters.Sep 14, 2026 · 9 min read
Search & data
Search & dataWhy are printers always broken? Tech rage in Google autocompletePrinters, buffering apps, missing headphone jacks and brand rivalries: what Google autocomplete reveals about our complaints, hopes and fears about technology.Sep 27, 2026 · 7 min readSearch & dataAutocomplete and bias: search as a mirror, and how we filter itWhat the UN Women “Autocomplete Truth” ads and Algorithms of Oppression taught us about search bias, how Google removes predictions, and how GuessTheSearch filters them.Sep 25, 2026 · 8 min readSearch & dataWhy do alpacas spit? The strangest animal questions on GooglePandas that won’t eat meat, pigeons missing toes, axolotls that never grow up: what people ask Google about animals, and what the science actually says.Sep 21, 2026 · 9 min readSearch & dataHow Google autocomplete works (and what it is not)Where search predictions come from, why they change by country and over time, why some prefixes return nothing, and how GuessTheSearch turns that into a daily quiz.Sep 12, 2026 · 7 min read